Sales and Marketing Officer

Type: 
Paid
Closing date: 
25 Aug 2025
Section: 
Mahe

SALARY BAND: SG 9 – Subject to qualification and experience

RESPONSIBLE TO: Head of Commerce and Tourism

LOCATION: The position is primarily based on Mahé at Head Office, with occasional travel to other SIF-managed sites such as Praslin and Aldabra as required

HOURS OF WORK: 8.00 am to 4:00 pm - 40 hours per week

SUMMARY OF DUTIES

The Sales and Marketing Officer supports the planning, coordination, and execution of the Seychelles Islands Foundation’s (SIF) sales, marketing, and retail functions. The role is operational in nature, focusing on product development, inventory oversight, supplier liaison, merchandising, sales reporting, and execution of marketing activities. Working under the direction of the Head of Commerce and Tourism, the Officer ensures that sales operations run efficiently, support revenue goals, and enhance the overall visitor experience. While strategic leadership and contract management remain the responsibility of the Head, the Officer provides critical support in monitoring, reporting, and implementing approved sales and marketing initiatives.

DUTIES & RESPONSIBILITIES

Sales & Product Development

  • Develop and implement sales plans, performance targets, and profit goals in line with SIF objectives.
  • Research and introduce new products and services that enhance the visitor experience and drive revenue.
  • Plan and coordinate retail-related events or activities to support engagement and income generation.
  • Manage product stock and inventory systems for SIF merchandise, café products, Coco de Mer nuts, and third-party items.
  • Monitor stock levels, place orders, and oversee receiving, inspection, and storage of goods.
  • Verify purchase entry and stock adjustment reports for accuracy and compliance.
  • Conduct regular stock adjustments for losses, damages, or discrepancies in accordance with procedures.
  • Review and support the preparation of supplier payment files (monthly and bi-weekly).
  • Reconcile supplier accounts monthly, ensuring accurate balance summaries and timely communication.
  • Prepare monthly sales staff commission payment files based on validated sales performance.
  • Analyze sales trends, visitor statistics, and stock performance to generate monthly reports (e.g., Coco de Mer movement, sales summaries).
  • Maintain supplier and stakeholder relationships through timely communication, reporting, and delivery coordination.
  • Support the Head in tracking supplier agreement timelines and assisting with document preparation.
  • Oversee SIF product sales in external outlets, including reconciliation, reordering, and payment tracking.
  • Ensure merchandise presentation is visually appealing and consistent with brand standards across all sales points.
  • Conduct market research to identify product trends, visitor preferences, and supplier opportunities.
  • Assist in the implementation and monitoring of internal sales policies and SOPs.

Online Platform Sales Responsibilities

  • Manage day-to-day operations of the online sales and ticketing platform, ensuring smooth order processing and fulfillment.
  • Respond to customer queries, complaints, and transaction issues related to the platform in a timely and professional manner.
  • Liaise with the finance and operations teams to coordinate payment verification, logistics, and dispatch for online orders.
  • Track, monitor, and report on digital sales performance and trends.
  • Support efforts to reduce onsite cash transactions by promoting online ticket purchases and improving user experience.
  • Ensure all online products are up-to-date, well-described, priced correctly, and visually presented to reflect SIF’s brand identity.

Marketing & Promotion

  • Assist in the development and implementation of branding strategies for SIF shops, cafés, and services.
  • Create and distribute promotional materials (flyers, brochures, social media content) to support sales.
  • Generate content and visuals for online and print campaigns.
  • Conduct direct marketing, especially in hotels and tourism establishments, to raise awareness of SIF sites and offerings.
  • Liaise with local and international tour guides, travel companies, and tourism service providers to strengthen partnerships.
  • Monitor and respond to visitor feedback on online travel platforms to improve service delivery.
  • Support marketing efforts for the online platform, including seasonal campaigns and promotions.

Supervisory & Team Support

  • Provide daily oversight and guidance to the sales team at VdM, FF, and other locations.
  • Recommend resource requirements to ensure retail operations are well-supported.
  • Support the setting of sales targets and coach staff on improving sales performance.
  • Monitor staff output and ensure alignment with service standards and SOPs.
  • Participate in the recruitment and training of retail staff, in collaboration with HR.
  • Conduct regular team meetings to align performance, address issues, and reinforce priorities.

QUALIFICATIONS & EXPERIENCE

Qualifications

  • Bachelor’s Degree (BSc) in Business Management, Sales & Marketing, Tourism & Hospitality, or related field.
  • Additional training in Digital Marketing, Finance, or Procurement is an advantage.

Professional Experience

  • At least 5 years of experience in a supervisory role.
  • Minimum 3 years in retail, sales operations, or related marketing functions.
  • Proven ability to manage online sales platforms and digital customer service is an asset.
  • Experience in leading teams, coordinating supplier relations, and analysing performance metrics.
  • Strong IT proficiency, particularly in Microsoft Office, e-commerce tools, and stock management systems.

Languages

  • Fluency in English, French, and Creole (spoken and written).
  • Knowledge of additional languages is an advantage.

COMPETENCIES AND SKILLS

  • Exceptional interpersonal, communication, and customer service skills.
  • Excellent written and verbal communication.
  • Strong analytical and problem-solving abilities.
  • Proficient in digital systems, inventory tools, and POS software.
  • Demonstrated leadership and ability to support and motivate teams.
  • Organized, dependable, and able to manage time effectively.
  • Attention to detail, accuracy, and high ethical standards.
  • Commercial awareness and a strong eye for visual merchandising.
  • Creativity in developing marketing and promotional ideas.

Apply now with an application form (which can be downloaded from our website, or collected at Mont Fleuri or Vallée de Mai Visitor Centre), your C.V. & a cover letter sent to recruitment@sif.sc. Kindly note deadline for application is Monday 25th August 2025.